Creating Awareness and a New Way of Funding through T-shirt Design

March 27, 2010
By Tanya_Kumar

Currently, the Red Cross has been selling their merchandise online and at various stores but nothing in the stores have been targeting a younger or broader audience or those who do not know much about the Red Cross. There is no form of merchandise that appeals to the younger generation or those who are not part of the Red Cross, and there is no line that is effectively generating a stable cash-flow.

My idea would be to propose a new line of merchandise, t-shirts in particular, that would appeal to a larger crowd of people and that would increase and hopefully better stabilize the cash inflow to the Red Cross. Well designed t-shirts would additionally help spread awareness of what the Red Cross does and push other people to donate, even when there is no world impacted disaster, like Haiti.

Comments are closed.