Women are Forces for Nature
Maya Sariahmed, BFA Communication Design.
Women are Forces for Nature : Communicating Gender Mainstreaming with the Red Cross Climate Centre
The Red Cross Climate Centre runs Early Warning // Early Action programs around the world to focus on the rich local knowledge that communities offer when developing strategic adaptation methods to climate change. Sadly, in many countries that rest heavily on patriarchal cultural norms, women are discouraged from speaking out as vocally as men on these issues. I propose to focus on this imbalance by using print and web-based campaigns that urge for more gender mainstreaming activities within the Red Cross Climate Centre. This would give women more of a prominent voice in the process of developing Red Cross Early Warning // Early Action systems, and make for more sustainable and ultimately safer communities around the world.