Caroline’s abstract: Red Cross in Motion
To help generate interest, funding and motivation, this project is to design dynamic motion graphic pieces. These clips will serve as introduction for specific topics such as finance meeting for example, as well as to introduce and show the many areas covered by the ARC. The versatility of these little animations will allow Red Cross workers to use them within power point presentation as well as videos or Internet.
Under the umbrella: unfolding the mechanic of the Red Cross. This will be translated visually in a succession of red square (representing RC different areas and their short description), sliding and dynamically forming a visual unity by recomposing The Red Cross.
Micro clips: A red block, playfully moves, roll and shake to unfold itself and reveal a topic (‘ARC financial fall meeting’, ‘ARC new disaster ABC’…