Red Cross T-shirts : Designing a new way of funding

April 13, 2010
By Tanya_Kumar

This is a map to show the general direction of what Chris Choi and I would like to achieve from the t-shirts we design.

Click here for a larger image: Red Cross T-shirts by Chris Choi and Tanya Kumar

One Response to “ Red Cross T-shirts : Designing a new way of funding ”

  1. Nigel on April 14, 2010 at 4:52 pm

    Thanks for this. I’m loving the T-shirt and story concepts, but I can’t help but think that alternate distribution channels and retail partnerships would be the most effective way to sell more shirts. This would have the impact of raising more $ but also spreading awareness of the Red Cross and making it’s image younger and more interesting. Gap? (though they already have Red apparel) Banana Republic? Diesel? J Crew? All would seem likely targets to my naive fashion mind.