Peer-Reviewed comments of Caroline’s Presentation

April 16, 2010
By Mathan_Ratinam

5 Responses to “ Peer-Reviewed comments of Caroline’s Presentation ”

  1. Kelly_Nichols on April 16, 2010 at 4:21 pm

    Investigate all the different people at the Red Cross who might like to use your motion-logo. Find out what kind of constraints they have (size, time, etc) for using mograph pieces like this. Consider those when determining deliverables.

    How many versions of this are you working on? How do you plan on prototyping/iterating through this? How is viewer feedback considered?

    Will there be any sound design or voice over included? If you plan on it, would the piece make sense with and without the sound?

    Like Mathan said, just go with the first piece and make that as great as possible.

  2. Chris Choi on April 16, 2010 at 4:24 pm

    I like the storyboarding of the motion graphic but would have loved to seen that actual animation of the EHL graphic.

    The editable content is interesting but do you think it’s probable to integrate other people’s content with yours? Considering the consistency and flow of the information…

    I do love the motion graphic that you showed us in previous meetings though.

  3. Mathan_Ratinam on April 16, 2010 at 4:25 pm

    The first piece you described seems like a clear and viable project but the second isn’t. The main reason is that the first you’ve conceived yourself and of importance and the second is merely serving the Red Cross as a consultant by creating simple content for them. The first therefore has the potential to have some agency where the second definitely won’t.

    My suggestion is that you drop the second project altogether and just do the first more thoroughly. Because the piece should lead by example (the first) rather than be a a series of templates for them (the second).

    I would look into some work that Julia is doing with her students on information design but whilst those are still, yours could be an animated version and exploit the opportunities and movement and time affords in helping unfold an understanding of the organization.

  4. serin inan on April 16, 2010 at 4:34 pm

    I really like your simple design, i think it works really well.
    I wish we see a much detailed storyboard or a motion test in order to visualize the animation.
    I am a little worried about the editable content idea.

  5. Yina_Ma on April 16, 2010 at 7:32 pm

    1 I really like to see how the pieces form an union in your animation. I think it is a really cool way to introduce the Red Cross to strangers or to volunteers. But I don’t think the following part, as you show, the click idea fits to the original one, so maybe we can get rid of it and emphasizes the magic moment (when everything comes together)

    2 I understand the diagram thing (like branches and also including the Eastern Asia logo) can help us know the structure of the organization, but they are not as the same style as the whole animation to me. I don’t know how to solve it…. maybe after you talking to the staffs there.

    3 The last question I have here is are you gonna animation the title “American Red Cross” also? Or just like fade in and fade out? Just curious.

    Thanks! Really God Job!!