Peer-reviewed comments for Chris and Tanya’s Presentation

April 23, 2010
By Mathan_Ratinam

10 Responses to “ Peer-reviewed comments for Chris and Tanya’s Presentation ”

  1. caroline on April 23, 2010 at 2:52 pm

    Love the second design concept idea. I personally like the red one, but not everybody would wear that, I think. I would bring in the NewSchool logo I think.

  2. Kelly_Nichols on April 23, 2010 at 2:59 pm

    The first campaign is great but:

    1) If this was already used in an ARC campaign, do you really want to use it again?
    2) If you do decide to pursue it, find out who the ownership stakeholders are speak with them.

    Like the “share the power” design and copy line. Would help communicate “donate blood” if the ARC logo was on there.

    What about print on demand services? Doesn’t a service like CafePress print on demand for a percentage of the sale price? (I’ve never researched them.)

    You could play with the blood type letters and the position of the graphic over the wearer’s heart.

    In the same way that people can get a shirt in their size (S, M, L, XL) perhaps they can get it in their blood type? Have a lone O, A, AB, B+ printed on it somewhere.

  3. Rhiannon_Fox on April 23, 2010 at 2:59 pm

    Although I LOVE your blood type concepts the first one you showed us with the words I think is way too similar to the other campaign already done that you also showed us(:( big shame)

    The bold red shirt with the hand is really impacting and i think you should develop this more to become a series.
    -maybe play with the positioning of the images/symbols
    -the copy lines are really good, i think if you come up with some other catching statements would work well.

    love how you have developed through the weeks though, great transformation!!

  4. Haeun_Kim on April 23, 2010 at 3:03 pm

    Nice of word usage for the black one, but the red one is better because it’s more designed.
    The blood type fist looks more powerful.
    My suggestion is that the depicted fist need to be more contrast.
    The first time I saw it, I couldn’t catch up that’s a fist.
    Also, keeping one color for one design is fine, I think.
    Red helps your purpose which is encouraging people to donate blood.

    Thank you :)

  5. Julynn_Benedetti on April 23, 2010 at 3:03 pm

    I think that your design is beautiful…very clean and simple with a strong, clear message.

    That is a little concerning though that the concept was created by someone else.

    Also, I think I remember hearing that the NYC Red Cross doesn’t do blood drives (but maybe I’m wrong about that), so if you were to market the shirt, it should be at the state or national level.

  6. Kristopher on April 23, 2010 at 3:03 pm

    As long as you’re not blatantly copying the idea and giving yourself complete ownership there isn’t a lot of red tape to worry about. Yes there’s copyright and such but if the ARC commissioned the project, I can’t imagine they’d cause a fuss with you for it. It’s a grey area but I think you’re safer than what was discussed in class.

    The designs of the shirts that I’ve seen would be a major boost to style appeal in comparison to the rest of the red cross shirts out there at the moment.

  7. Nora_Gecan on April 23, 2010 at 3:03 pm

    Your design with the fist is very strong – it brings out the powerful implications of something seemingly passive and mundane. Blood is power, you can give blood and share it – clear.

    Definitely be careful with all the copyright issues, your artist contact’s vagaries are worrisome.

  8. Mathan_Ratinam on April 23, 2010 at 3:05 pm

    The designs are great! So lets chat to all the right people to get clearance from the ARC so that you don’t get bogged down in the legal details about the use of the logo. I would just keep working on the designs and maybe do alternate versions where one has the logo on the back and another version doesn’t.

    Also think about the larger system for this, so maybe a photo blog where people submit camera phone images of themselves wearing the shirts to post up. This might help you petition your cause with the Red Cross.

    Lets chat early next week to talk to the right people at ARC to get it cleared.

  9. George_Bixby on April 23, 2010 at 3:05 pm

    Great job. I really like the raised fist design. The other direction is really clever, but I would concentrate on moving the fist design forward since it is your original idea. I love the symbolism of the many blood types combined in one hand, and the icon is universal and motivating. I would try to get the Red Cross’s approval to use their logo before selling them, because I think it would be confusing to people to be buying a shirt for charity, if the shirt didn’t represent the charity in a direct way. Maybe there are other ways to convince the Red Cross that the idea is feasible, without showing them sales numbers.

  10. Nadiah on April 23, 2010 at 3:06 pm

    Love your designs!

    Sorry I might have missed in the presentation, how you were going to market this?
    If it were to be outside of Parsons and New School.

    Keep going. I see great things happening here!