Addressing Institutional Memory at the Red Cross Through Social Media – Abstract
All organizations face issues of retaining and managing the collective knowledge and experience that they produce. With 96% of its labor force working on a volunteer basis, these challenges are particularly critical for the American Red Cross in Greater New York. Research into the ways in which documents such as training manuals are authored and circulated through the chapter shows a great deal of “institutional memory loss”.
This project is an initial exploration into how existing social media technologies can be used to help increase the retention and distribution of organizational knowledge within the ARC/GNY. A functional, customized prototype of a “wiki” is used to illustrate the various ways in which collaborative authorship, versioned document development, and centralized depositories can benefit the fluid and diverse needs of even the largest of humanitarian organizations.